Courtesy The Daily Mirror

Culinary YouTube channel ‘Ape Amma’ has been identified by CashnetUSA.com as the largest revenue-generating handle in the country on the social media platform. 

A worldwide survey by the top online lender revealed that Ape Amma is among the list of all-time top-earning YouTube channels in the rest of the Asia and Oceania region. 

Ape Amma has generated a revenue amounting to US $ 962,386 and as of January 30, 2023, the channel has about 2.72 million subscribers. The channel took off on April 15, 2016 and has over 495 million views. 

Ape Amma is run by a 60-year-old trained graduate teacher, where much of the content is focused on Sri Lankan recipes. She also runs three other channels: Wonder of Asian Life and Cooking, Ape Amma Vidyalaya and Ape Amma Cooking Academy. 

The Asia Pacific region contributes to about 30 percent of YouTube views across the world. Most of the viewership is from India. Along with South Korea, half of the 20 most subscribed YouTube channels are also based in India. 

ChuChuTV became the first kids’ channel in India to reach 50 million subscribers and went on to make US $ 81.7 million since its launch in 2013.

It must be noted that many of the official Bollywood and K-Pop channels were excluded from the research. 

With more than two billion people now using YouTube regularly, the platform is bigger than ever. Content creators can earn vast amounts of income through advertising on their videos. 

The platform’s growth shows no sign of slowing, even in the face of generation-defining competitors like TikTok and Instagram. 

According to CashnetUSA.com, YouTube’s popularity among Gen-Z will give Google’s content giant long-term staying power over Facebook and Instagram. While natural competitor Twitch gained mainstream popularity during the pandemic, YouTube’s broad appeal is the key to its superiority.